My Work

Scroll down to review a select of my previous work in brand development, sales promotion, advertising campaigns, and much more!

Partner Animal Health

  • Partner Animal Health

    A manufacturer and distributor of animal health products and pharmaceuticals for large, equine, and companion animals.

  • Sales Collateral

    Responsible for the development and launch of over 700+ new small animal product skus into the Canadian market. Developed sales collateral including annual print catalog and monthly sales flyers.

  • Email Marketing

    Developed, designed and deployed numerous email campaigns to support product launches, promotions, upcoming trade show events, company news. Conducted A/B testing and tracked results.

  • Tradeshow Signage

    Managed all trade show activity including booth design, table designs, and trade show material. Designed posters, signs, banners, and promotional material.

  • Monthly Flyer Program

    Executed monthly flyer program, planned product selection, messaging, and promotions. Managed distribution to buying groups and territory sales managers.

  • Product Packaging

    Manage the design and development of all product packaging; working closely with Regulatory Affairs and within Health Canada regulations to develop interior pouch and exterior box packaging.

  • New Product Introduction

    Responsible for distribution and launch of new calf electrolyte in North America. Developed various marketing communication pieces and sales collateral for introduction.

Eve & Co

  • Eve & Co.

    Eve & Co is a female-led, female focused cannabis brand with the goal to bring high-end cannabis products to the Canadian market and are focused on empowering females in the cannabis environment.

  • Social Media

    Developed social media strategy and content calendar. Built out a variety of posts to educate, inform, and empower.

  • Brand Awareness Campaigns

    Managed the development of numerous brand awareness campaigns, through print media pieces, online blog content, video promotions, and industry events.

  • Sales Collateral

    Revamped all sales collateral to have consistent messaging, branding, and product features and benefits.

Clinician’s Choice

  • Clinician's Choice

    A manufacturer and distributor of cosmetic and restorative dental supplies worldwide. Focused on delivery innovative product solutions and continuous dental education.

  • Product Launch

    Responsible for developing product launch plans, manage timelines, and building launch assets for our distribution partners.

  • Sales Collateral

    Manage the development and design of sales collateral, flyers, sell sheets, product catalogs, demonstration videos, white papers, and sales presentations.

  • Clinical Life Magazine

    Manage the day-to-day operations of the Clinical Life Magazine. A quarterly magazine that is printed and sent to over 60,000 dental practices in the US through Henry Schein Dental direct mailing.

  • Social Media Campaigns

    Working along-side the creative services team, develop social media campaigns to support product promotions, new product launches, educational programs, and industry events.

  • Print Advertisements

    Manage the annual advertising schedule. Plan product focuses, promotions, and CTAs. Oversee the design and review for accuracy.

Clear Bags

  • Logo Design

    Managed the rebranding of Crystal Clear Bags Canada. A distributor of packaging supplies to customers across Canada. Designed the new logo and all brand assets.

  • Sales Collateral

    Developed rebranded sales collateral to better represent the company in a fresh and modern way.

  • Website

    Working with an outside web developer, assisted in the design and development of the new Ecommerce website. Developed all website product copy, intro page copy, product images, and home page banners.

  • Social Media

    Managed the social media schedule, created content and schedule boosted and promoted posts. Developed influencer social campaigns, “Artist of the Month” and “Custom Packaging of the Month” to highlight Clear Bags products and services and promote customers small businesses.